Zellee (rhymes with jelly ) is an organic, plant-based fruit jel, packed in a fun squeeze pouch. It's like jello without the o..and without all the unhealthy ingredients. No added sugar. No added color. No animal gelatin. No carrageenan. No artificial ingredients. In other words, this stuff is all natural. All fruit. All the time. And it's an excellent source of Vitamin D to promote healthy bones and antioxidants Vitamins A & C to boost your immune system. It's an on-the-go food that's good for you and perfect for lunchtime, snack time or just about any time. It's aloha-licious!